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Breast Cancer Research Campaign

Art Direction: Jenny Kowalski

Deliverables: Illustration, Motion Graphics, Social Media

So much of the public knowledge and discourse about breast cancer centers around the color pink and cutesy expressions like "Save the TaTas." Many people going through treatment or survivors feel that this messaging does not accurately reflect them, their experience, or their needs. This hypothetical Instagram Campaign for the Breast Cancer Research foundation re-centers the narrative back onto the women who fight and the need for a cure. 

In surveying an online breast cancer support group, participants identified common phrases and misconceptions that they had heard or been told, as well as some of their symptoms that aren't talked about enough.