Breast Cancer Research Campaign
Art Direction: Jenny Kowalski
Deliverables: Illustration, Motion Graphics, Social Media
So much of the public knowledge and discourse about breast cancer centers around the color pink and cutesy expressions like "Save the TaTas." Many people going through treatment or survivors feel that this messaging does not accurately reflect them, their experience, or their needs. This hypothetical Instagram Campaign for the Breast Cancer Research foundation re-centers the narrative back onto the women who fight and the need for a cure.