Untie Gala Invitation
Art Direction: Jenny Kowalski
Deliverables: Branding, Print Invitation Set
The Museum of Sex in New York City is one of the most unusual museums, with exhibitions on everything taboo, from the history of pornos to a statue of two deers mating. Their Muse Foundation's mission is to preserve and make available a comprehensive collection of materials relating to the history, evolution and cultural significance of human sexuality. For a gala to benefit this foundation, it was only right to call it "The Untie Gala," and have the print piece mimic the removal of clothing using buttons, laces, and cheeky language.